Social Media for Community Advocacy: Workshops at UOW for #IHMayDay16


11 May 2016, LHA Research Hub (19.2072), University of Wollongong

These workshops will provide some practical advice about using social media for advocacy and activism as well as learning from Indigenous people who have extensive experience and expertise in utilising social media platforms to ensure Indigenous perspectives and voices are heard.

Dr Lynore Geia and Summer May Finlay will share their practical experiences and lessons learned in using social media on the #IHMayDay and #JustJustice projects. These campaigns promoted connectivity, community wellbeing and a balanced dialogue privileging Indigenous voices on Indigenous issues. Both campaigns have demonstrated the opportunity social media has afforded Aboriginal and Torres Strait Islander people. Dr Lynore Geia is the founder of IHMayDay, a Senior Lecturer in the School of Nursing and Midwifery and as Centre for Nursing and Midwifery Research Indigenous Futures Research Lead at James Cook University. Dr. Geia is a Palm Island woman, and is passionate about developing an effective praxis in nursing and midwifery between research, education, practice and their impact on health; in particular in Closing the Gap in Aboriginal and Torres Strait Island health. Dr. Geia is a registered nurse and midwife with a family centered health and research focus. Summer May Finlay is a Yorta Yorta Woman who grew up in Lake Macquarie near Newcastle. Summer is an Aboriginal social justice advocate and has worked in Aboriginal affairs for over 10 years in a variety of capacities including youth work, public health policy, Aboriginal and Torres Strait Islander health research, social media and media and communications.

Luke Pearson will discuss his work as the founder of @IndigenousX. Created in 2012, IndigenousX has grown from humble beginnings into an online platform including several social media channels (including IndigenousX Canada – @IndigenousXca, a crowdfunding initiative, a weekly spot in a national paper – the Guardian, and most recently a website publishing weekly stories from Indigenous writers across Australia. Luke Pearson is a Gamilaroi man, teacher, public speaker, and trainer. He is best known as the founder of @IndigenousX, a rotating Twitter account which sees a new Indigenous host take control of the account to tell their own stories in their own words. IndigenousX is also seen in the Guardian’s ‘Comment Is Free’ section where each host is given an opportunity to write their own op-ed piece; IndigenousX is also involved in crowdfunding in partnership with StartSomeGood and has raised over $300,000 to date. More recently, IndigenousX has begun publishing their own content from many Indigenous contributors via

Eugenia Flynn will showcase her work including through her website, Black Thoughts Live Here. Black Thoughts Live Here is the website of Eugenia Flynn who writes from her view point as an Aboriginal, Chinese, Muslim woman living on Kulin Country in Melbourne, Victoria, Australia. Eugenia is a community arts worker, working with a number of different artists, arts organisations and communities to achieve better outcomes for society through arts and culture initiatives. Eugenia is also a writer and thinker and her work has been published in the Victorian Writer, Peril Magazine, the Guardian Australia, the Conversation Australia and Crikey Online. This year she is the recipient of personal patronage through the Writers Victoria Personal Patrons program.

To participate in the workshops, please register online at:


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